Together with Yunus Social Business, INSEAD, HEC, Porticus and the Schwab Foundation for Social Entrepreneurs at the World Economic Forum, we have conducted research on social intrapreneurship and corporate purpose. That research has led to the development of a comprehensive playbook for companies to inspire social intrapreneurship and therefore bring corporate purpose to life.

In an Agenda Article at the World Economic Forum, François Bonnici and myself summarize the five main levers to instill purpose in companies. The full research is available at YSB’s Business As Unusual website.